High Road

What is the High Road to Profitability?: Taking the High Road to Profitability is an ethical, pragmatic and, we believe, profitable approach to doing business that benefits employers, employees, consumers and the community. 

ROC promotes sustainable best practices that positively impact industry employees’ wages and working conditions to the benefit of all by promoting the High Road to Profitability, through three main activities:

(1) RAISE (Restaurants Advancing Industry Standards in Employment) to support responsible restaurant owners and managers;

(2) working with these employers to provide free training to thousands of workers nationwide through the COLORS Hospitality Opportunities for Workers (CHOW) Institute; and

(3) opening worker-owned restaurants called COLORS in cities across the country.